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20 Cool Free Tools to Optimize Your Website

Is there something you’d enhance about your web site? In case your reply is “I’m unsure,” use these 20 instruments to measure your web site’s efficiency in numerous classes. They’re all free, and none require you to create an account or join a free trial.

As is the case with any automated instrument, the choices listed under don’t provide the identical stage of perception you may get from a human advertising skilled, however every does an incredible job of figuring out points and serving to you determine the place to focus your web site enchancment efforts.

Web site Report Card

Desire a fast snapshot of how your web site performs? FreeGrader.com will scan your website and provides it a quantity grade based mostly on cell friendliness, social presence, key phrases, website description and different search engine marketing components.

If you happen to present your e-mail handle, HubSpot’s WebSite Grader offers you a customized report with an total quantity grade in addition to particular person scores within the classes of efficiency, cell readiness, search engine marketing, and safety. You will additionally get suggestions for easy methods to increase your web site’s rating.

The free model of SEMRush presents a Site Audit instrument that offers your web site a complete technical audit and flags points that must be addressed.

Cellular Friendliness

Cellular web site visitors accounts for greater than half of all net site visitors worldwide, so it is essential that your website present an incredible expertise for cell customers. To verify in case your website is mobile-friendly, take Google’s Mobile Friendly Test to see in case your web site meets Google’s cell necessities.

Web page Velocity

In the case of web sites, lack of pace kills. To ensure your web site isn’t irritating clients and getting dinged by Google for gradual load occasions, enter your website’s URL right into a free web page pace instrument equivalent to GTmetrix, Pingdom, WebPageTest, or Google’s PageSpeed Insights to see website load occasions and scores on quite a lot of different elements.

search engine marketing Audit

Maintaining with the newest in search engine marketing finest practices is a full-time job, and it’s tough to know when you’ve made errors in trying to optimize your website.

The Found SEO Audit Tool offers you a fast audit of the search engine marketing in your website, together with technical and content material points and the standard of your website’s exterior hyperlinks.

The Quicksprout Website Analyzer presents a easy, easy-to-read web site evaluation, together with scores for site visitors, pace, and search engine marketing, and lists the variety of errors, backlinks, and different key elements. You possibly can even evaluate your website with as much as three others.

Varvy’s SEO tool additionally gives a fast search engine marketing overview, together with hyperlinks, social likes, shares and up to date mentions, key phrases and far more.

Screaming Frog’s free version will allow you to crawl your whole web site to seek out damaged hyperlinks and errors, analyze web page titles and meta knowledge, determine duplicate pages, and extra.


Web site accessibility means your website can be utilized by anybody, together with these with visible, listening to, or different impairments. To verify your web site’s accessibility, enter your URL within the Website Accessibility Evaluation Tool (WAVE) to see errors like lacking alt textual content and poor visible distinction, in addition to options for easy methods to meet accessibility requirements.

Search Tendencies

What are folks looking for on-line? The reply may also help you develop related content material concepts to unravel your clients’ issues. Google Trends reveals you the most well-liked search phrases over time, and allows you to evaluate search phrases and see trending tales and regional pursuits.

Key phrases

If you happen to need assistance determining what key phrases to make use of in your website, Keyword Tool can generate lots of of key phrase phrases utilizing your seed time period and outcomes from the autocomplete options of Google, YouTube, Bing and the App Retailer.

The free key phrase analysis instrument from Wordtracker offers you hundreds of fashionable search phrases based mostly on a single key phrase, and reveals you the search quantity, stage of competitors, and cost-per-click for every time period.

To take a look at which key phrases you (or your opponents) are rating for, enter a URL into SEMrush’s Position Tracking instrument to see the way you rank for as much as 10 key phrases and the way you measure as much as your opponents.


Having the proper varieties of hyperlinks in your web site is among the finest methods to enhance your search rating, enhance site visitors, set up the authority of your website, and enhance the shopper expertise. However all these advantages are misplaced if the hyperlinks do not work.

Your web site most likely has dozens if not lots of of hyperlinks. To ensure none of them are giving customers the dreaded 404 error, strive BrokenLinkCheck, which not solely scans your website for damaged hyperlinks, it tells you precisely the place these useless hyperlinks are positioned in your HTML code so you possibly can shortly discover and repair them.

Native Search

If you happen to’re an area enterprise, it is advisable be certain your clients can discover you, and which means being optimized for native search. Verify your native listings by coming into your enterprise title into Moz Local‘s Verify Itemizing instrument, which tracks your native search engine presence, permits you to verify your listings for accuracy, and provides you an area itemizing rating.

Content material Duplication

Nobody has the proper to make use of your web site content material with out your permission. To ensure nobody’s scraping your content material and reposting it on their very own website, enter a URL into Copyscape to see matching content material throughout the online.

Also Read:

  1. How to Choose a Web Design Company
  2. How to Improve Your Website Speed
  3. How to Get Your Web Content into the Google Answer Box
  4. 7 Ways to Create Content that Delivers a Great User Experience
  5. Want to Master Your Marketing? Know Your Audience
  6. How to Optimize Your Website for Image Search 2019
  7. 6 Ways Your Website Can Create a Great Experience for Mobile Users
  8. Protect Your Online Data with These Tips for Strong Passwords
  9. 7 Ways to Create Content that Delivers a Great User Experience


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